Product Photography Tips

The ideas below will help to take your photography and your sales to the next level

Product photo of a screwdriver on a white background for Amazon FBA

Tip #1: Lighting Matters

Good lighting can make or break a product photo. It is not just about getting light on your subject.

Tip #2: Transparency

When you are selling online remember that the customer does not have the opportunity to pick up the product take and look at it.

Sample product images layed out on a a pdf to show the item from all angles.

Tip #3: Subject centric lighting

When I put your product in front of a camera I need to light it but where do you put the lights?

Image showing the difference between front and side lighting in a product photograph

Watch photography image of the face of a watch in close up on a leather background.

Tip #4: Originality.

Are you still using the images your supplier provides?

Take control of your images and how your work is represented online.

Tip #6: Get organised before booking a photographer.

Before diving into your product shots, make sure you connect with your photographer and tell them exactly what you’re looking for.

Amazon FBA page showing the same product being sold by different amazon sellers with same image

Close up image of a pen showing how apature affects depth of field.

Gettin organised before booking a photographer

Tip #5: Depth of field.

Depth of field just means the amount of the picture that is in focus, the front and back of the image will be out of focus and the middle, hopefully where your product is, will be sharp.

Tip #7: Hard Light or Soft Light

When people talk about photographs you will hear the terms Hard Light and Soft Light being used but what do they mean?

ecommerce product photography. image showing hard ans soft light sources.

professional jewelry / jewellery photography necklace on a dark background,

Tip #8 Value of a photograph

Advertising costs, this is true of any business, you know that to bring in the sales you will have to invest. Photography needs to be looked at as intrinsically part of your advertising campaign.

Tip #9 Choosing Lenses

The lens you use can change the way your product appears in an image.

commercial product photography showing how a wide angle lens distorts an image

Tip #10 How Many Megapixels Do You Really Need?

Do you really need that 50 or 100 megapixel camera for shooting your products?

Washing liquid pouch. How many megapixels do you need for your product photography

Close up product image showing dust and hairs showing the importance of preparation and cleaning

Tip #11 Product preparation

If you just grab a product and put it in front of the camera you are asking for trouble.

Tip #12 Take control of your camera

Modern cameras are very capable of producing good photographs but to get stunning shots you need to take control.

Close up product photograph of a bicycle chain ring suitable for an Amazon product listing.

Tip #13 Infographics

If you don’t use great infographic design, you’re missing a big opportunity to connect with your customers.

Tin opener with infographics showing the unique selling points of the product.

Tip #14 Avoiding Bad reviews on Amazon, ETSI or EBAY.

Unfortunately bad reviews are unavoidable, there are some people who will complain about anything, but there are ways to reduce the number you receive.

White background

When creating images for e-commerce weather it is for Amazon, Ebay or your website isolating your product on a white background is a must, but how do you get your background white.