How to choose the right lens

The lens you use can change the way your product appears in an image.

Wide angle lenses (lenses less than 50mm on a full frame camera or your phone) will distort your product the shorter the lens the more distorted the product will look. This is not all bad it can make your product look more dramatic.

Standard lenses (50mm on a full frame sensor) produce an image that appears natural as these reproduce the view similar to our own eyes.

Telephoto lenses are not often used in product photography they are usually used, like a telescope, to bring things closer. The benefit is that they compress the image bringing the background and foreground closer together.

Lens choice is a matter of taste and what effect you want to achieve.